Providing Entrepreneurship and Financial Literacy to Black Youth.

Black Wealth Seeds was founded on a simple yet powerful idea: to bridge the gap in financial education among Black youth.

The Story of
Our Business Journey

Black Wealth Seeds provides entrepreneurship and financial literacy education to Black youth under the age of 18 to empower the next generation with the knowledge and skills necessary to innovate, create, and sustain generational wealth within the Black community.

Economic disparities continue to challenge our community so our journey began with a simple yet powerful idea: to bridge the gap in financial education among Black youth. What started as a volunteer effort within a Toronto District School Board pilot program, quickly grew into a passionate mission. 

Founded by Desiree Straker and Anu Oladele, Black Wealth Seeds initially served as a small initiative to empower Black youth through mentorship and skill-building in entrepreneurship. Witnessing the transformative impact firsthand, our founders envisioned a future where Black youth could easily access the tools and knowledge needed to achieve economic success and independence. 

Our mission is to shape a generation equipped to innovate, create wealth, and drive positive change, ensuring a prosperous future for themselves and their communities. We believe that economic empowerment is key to creating lasting change, and that starts with educating our youth.

Join us in our mission to empower youth through entrepreneurship and financial literacy. Together, we can create a future where our youth not only dream big but have the tools to achieve those dreams.

— Founders, Black Wealth Seeds

Meet the Team


  • Co-Founder
    With over 15 years of experience in financial and credit strategies, operational optimization, and partnership development, Desiree brings a wealth of knowledge in driving impactful change. Her expertise lies in navigating complex financial landscapes and promoting actionable financial literacy. As Co-Founder of Black Wealth Seeds, Desiree plays a pivotal role in shaping strategies that transform wealth-building opportunities for Black communities. Her focus on scalable solutions and financial empowerment ensures that individuals have the tools and support needed to achieve economic equity and lasting financial independence.

  • Co-Founder
    Anu is an accomplished leader with over two decades of experience in financial services and a passionate advocate for building generational wealth within the Black community. As a proven entrepreneur, Anu is dedicated to empowering individuals and families to achieve long-term financial independence. Through education, access to resources, and community-driven solutions, he strives to make wealth-building strategies accessible to all. As Co-Founder of Black Wealth Seeds, Anu is committed to fostering economic independence and providing tools for sustainable financial growth, focusing on legacy building and wealth creation that lasts for generations.

FAQs

  • Our mission is to cultivate generations of black creators, innovators, and changemakers by teaching essential concepts of ownership and financial literacy through the principles of entrepreneurship and money management. We aim to empower black youth with the skills and knowledge needed to create and sustain generational wealth.

  • Our programs are designed for black youth under the age of 18. We offer a range of activities and learning modules that cater to different age groups and educational needs. Whether you are a parent looking to enroll your child or a partner interested in our curriculum, we have something for everyone.

  • We offer various programs, including summer camps, afterschool programs, and in-school workshops. Our curriculum covers comprehensive instructional learning, engaging activities, ideas journaling, creative design, and hands-on projects. We also provide training and support for partners who wish to implement our programs in their educational setting.

  • There are several ways to support Black Wealth Seeds. You can enroll your child in our programs, partner with us to bring our curriculum to your school or community organization, volunteer your time, or make a donation. Your support helps us continue our mission to empower black youth and create a brighter future for our communities.

  • Black Wealth Seeds was founded by Desiree Straker and Anu Oladele. They started the organization with a vision to bridge the gap in financial education among young black students. Witnessing the transformative impact of their volunteer efforts in a Toronto District School Board pilot program, they were inspired to create an initiative that empowers black youth through mentorship and skill-building in entrepreneurship and financial literacy.

Discover how you can contribute to our mission and help empower the next generation!